Are you starting out with your blog and hoping to generate great traffic? Then Pinterest should be your best friend! Pinterest? Yes, you read that right. Pinterest has recently been a great spot through which many blogs have gained a lot of unpaid traffic. Other social media platforms such as Facebook and Twitter cannot gather the same kind of flow as Pinterest. But why is this so and how does it work?
The secret behind this is utilizing your Pinterest profile properly to generate the flow that you want. If you just follow through these points below, you will be able to see a stark difference in your traffic eventually.
Don’t go for a logo on your profile
If you’re a blogger, then you would want to make sure that you are using your headshot for your profile. This is mainly because followers generally want to interact with bloggers. You will be able to connect with your audience better because they will be able to see you. In a way, your headshot will humanize you and generate a greater audience towards you.
While having a logo isn’t bad either, but to be able to connect with your audience will require you to put yourself out there.
Focus on a particular niche
Now, your Pinterest profile should not be all over the place. It is essential to stick to a specific target and make sure that your content isn’t a collection of too many different things. This will confuse the audience as to what you’re trying to communicate. It is always better to stick to a particular segment and target a particular audience. This way, you will know who you have to target and how you will be able to do so.
Do you wish to create content related to fashion? You can choose a particular age group that you wish to target and then add the relevant pins to your profile. You can do the same for any other kind of category and it will surely result in a much filtered and better flow of traffic to your blog.
Add keywords to your content
If you have ever used Pinterest before, you will know that the platform thrives on keywords. So it is up to you as well to make sure to incorporate the right keywords to increase your blog’s traffic. There are many different ways that you can add keywords to your Pinterest profile and make it more attractive. There’s a difference when it comes to quality and quantity while using keywords on Pinterest. So you want to make sure you are using them accurately rather than throwing them around in every detail.
- Using keywords in your business name
One way you can make sure the idea behind your profile comes across is by adding a keyword to your business name. Focus on your selling point and see which keyword fits the best with your name. A mere example could be “Jane Arthur Fashion Stylist”. You don’t have to write it in this exact way but you get the idea. This way, you will be able to convey your message while also adding keywords to your name to get the attention of the relevant audience.
- Focusing on details of your blog
As mentioned before, it is important to focus on a particular segment rather than on different sectors. This will help you create a loyal following. But to do this, you will need to make sure that you are adding the right keywords in between the details of your blog’s description.
People will generally look at your blog’s description to understand what you are offering them. If you add relevant keywords to it, there are higher chances for people noticing your profile. As soon as someone searches something, they pick up keywords that they see on their search result. If your profile shows up because of the keywords in the description, then you are sure to find more people following your blog.
- Add keywords for your board descriptions
Adding keywords to board descriptions is the perfect way to let people know what your board is all about. If you leave it blank, they won’t understand the point you are trying to convey. It is always better to have flattering keywords and the right sentences placed to describe your boards. Since every board holds a different meaning, you can customize your keywords and add those that you feel are relevant for your Pinterest profile. This will let your audience know what all your boards are about.
- Add keywords to each pin saved
Keywords play an essential role when placing properly on your pins as well. This is because as soon as someone searches for a particular keyword, they will be able to get to your profile quickly. Searching up and increasing your keyword selection will enable you to have a plethora of keywords to use for your pins. This will bring visitors to your profile that aren’t even following you, therefore, increasing the number of visitors. This can also lead to potential permanent followers for your blog. So make sure to put up relevant keywords on each of your pin that you save.
Incorporate the use of Pinterest automation tools
You must provide consistent and regular content to keep your audience engaged on your blog. To do this, you also need to make sure that you are engaging with them and updating your Pinterest regularly. While doing back-to-back pins to your board can be quite draining, there are always methods to reduce manual work.
You can opt for automated tools that are linked to Pinterest that can help you pin your content multiple times in a day. Automation tools such as Tailwind have gained a lot of popularity as they offer simple solutions to make sure that there is some activity going on your profile. No longer do you need to focus your energy on mundane things to get the organic flow to your blog; just leave it up to the automation tools available to help you.
Connect all your accounts to Pinterest
You can easily claim all your social media accounts and connect them to your Pinterest. This includes Facebook, Instagram, and much more. So now you can easily grow your monthly visits by connecting and sharing through different accounts of yours. This proves to be highly beneficial when you have to share your content to gain more Pinterest followers. And once your Pinterest followers increase, they will have better access to your blog as well, resulting in an influx of new visitors on your blog.
Set up a Pinterest business account
To keep a track of all the activity taking place on your Pinterest account and monitoring the visits, you should set up a Pinterest business account. This will help you in analyzing what is driving your visitors’ number and what is making it go down. You can have a clear picture of everything happening on your profile to assess it better and make the right decisions. This will eventually also help in figuring out whether these visits increase the flow of your blog traffic or not.
Create a resource center for your ideal clients
When you are running a blog and trying to promote it on Pinterest to gain followers, you will want to showcase the best elements of your blog. This means that you need to create as much relevant content as possible for your followers to be able to see and navigate through. You want your boards and pins to show the users what you offer them while also making sure to provide them with relevant information that they are seeking.
Make clear titles of your boards and differentiate them from each other so they know exactly what you are offering them. Not only this, but you will also need to make sure to search up similar boards on Pinterest to get an idea as to how to go about your profile and optimize it.
Use high-quality pictures for your feed
One of the most common mistakes that people make in trying to increase the traffic flow of their blogs through Pinterest is by using low-quality pictures. If you do this, you are going to make your profile look dull and searchers will not want to interact with your profile.
To make sure that you are getting the right traffic and attracting users to your blog, you will have to use high-quality pictures. This also means that you try to minimize your use of faces in your pins and move towards more content-driven pins.
If you wish to explode your blog traffic through Pinterest, these steps will surely enable you to do so. But you need to know that you might not see a drastic change in your traffic as you will need to keep updating your profile to see a massive influx. Nonetheless, this will happen eventually. So if you’re looking for a smart way to increase your organic blog traffic, then Pinterest is the way to go.